The international phenomenon Joe Anthony has rocked the minds of hairdressers all over the globe with his systematic, money-making approach to the beauty industry.

joe-about01Joe Anthony is a member of Farouk Systems Global Board and is also part of the Creative Artistic Design Team. He is the owner of the Award winning salon Hair Dimensions in Victoria Texas with 23 years of experience developing platform educational programs igniting the creativity of salon owners and changing lives around the world.

Joe Anthony has also been personally involved with several of the largest, groundbreaking product launches in the history of the beauty industry. His product launch list includes the world renowned CHI flat Iron, the first Ammonia-free lightener, high lift color lightener, and the first ammonia-free cream hair color.

Most recently, he helped launch the famous Kardashian Beauty Line of styling products and tools in Dubai. He has also recently launched the new ammonia-free liquid hair color line for Farouk Systems, a subsidiary of the CHI company.

 Professional Bio

joe-about02Elevating experts to the next level is part of Joe Anthony Pena’s mission as an international educator and platform artist. His passion for inspiring and educating professionals is apparent every time he takes the stage.

Pena has a niche for simplifying complex cutting techniques while delivering high impact presentations to audience members.


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